The AI era requires a different kind of experimentation.

I bet your 2022 experimentation playbook is obsolete.
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The Mom-and-Pop SaaS era has arrived
Entirely new markets and categories are becoming economically viable.
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IC work is the new career flex
The rise of the High-impact Individual Contributor (HI-C!)
 • Elena Verna
Your product has a new user. It’s not human.
Should MCP be in your ICP? It will keep you relevant. It might also make you replaceable.
 • Elena Verna
Confessions of a Millennial in Tech
A lot of mixed feelings and unanswered questions.
 • Elena Verna
Your AI strategy has a trust problem, not a tooling problem
So maybe try actually trusting your employees a bit?
 • Elena Verna
How I think about hiring
Cowboys and farmers, old guard and new guard.
 • Elena Verna
Your Job Is Changing Faster Than You Think
Assume that your current role is close to its expiration date.
 • Elena Verna
The biggest takeaway from my Stripe Sessions talk
Treat pricing and packaging like a product, not a policy.
 • Elena Verna
Who's got time for Product Marketing?
How to do (or partner with) PMM, at AI-native speed.
 • Gemma Casey-Swift and Elena Verna
Elena's Growth Scoop
Elena's Growth Scoop
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