Analytics Team: Strategic Partner or Service Org?

Service data org will never lead to a data-driven culture.

Everyone says they want to have a data-driven culture. The benefits are absolutely glorious. Making decisions based on hard data, unifying language across departments, and connecting actions to business outcomes—what could be better than that?

Well, it's not all rainbows and unicorns. In most companies, data is a hot mess. Incorrectly set up, misinterpre…