B2B Product-Led Growth Non-Negotiable: TEAM Network Effects

But most miss this point and get stuck in the individual prosumer death spiral.

Have you noticed how much the B2B landscape is starting to mirror B2C? More and more companies are prioritizing the end-user with intuitive interfaces and engaging mascots. But there’s one major difference between B2B and B2C that will never change: B2B has to focus on nurturing a healthy, engaged team, rather than catering solely to individual users. T…