This post covers real-life sales playbooks from Miro, Unity, and Clay, the data you’ll need, benchmarks, and personalization examples. Test these ASAP!
Spot on, Elena! One additional thing to consider that, while not directly tied to the PLS process, can significantly enhance sales effectiveness is the importance of sales reps building a strong social presence. In today’s world, positioning themselves as thought leaders in their industry doesn’t just open doors—it makes their message more credible and impactful.
Awesome post! Any thoughts of how one could combine A/B testing or similar paradigms to find what sticks when a company is trying out this workflow for the first time?
I get this is sponsored, but the mentions of Clay feel forced and more like marketing copy. The imbalance in favor of Clay makes this less useful as an educational resource on PLS strategies.
This e-mail could be a lesson in Sales University if it existed. So much value in a single email.
Agree with Fabio, this post is a MasterClass!
Spot on, Elena! One additional thing to consider that, while not directly tied to the PLS process, can significantly enhance sales effectiveness is the importance of sales reps building a strong social presence. In today’s world, positioning themselves as thought leaders in their industry doesn’t just open doors—it makes their message more credible and impactful.
Really enjoy your content!
Interesting! Haven't considered this.
This article is solid gold! Bookmarked it!
I am a ghostwriter who doubles up as a consultant for my B2B clients. Gonna make notes and help my clients apply them.
Looks great! Need to try this! I’ll be back with the results! 😀
Awesome post! Any thoughts of how one could combine A/B testing or similar paradigms to find what sticks when a company is trying out this workflow for the first time?
I get this is sponsored, but the mentions of Clay feel forced and more like marketing copy. The imbalance in favor of Clay makes this less useful as an educational resource on PLS strategies.
Sorry you feel this way. Clay is an awesome company on a tear right now, so the point was to give a glimpse in how they do PLS as well.