😂 So this is akin to what was a “Webmaster” in the 1990’s. This role was a jack-of-all…but really they wanted a master-of-all. Since the internet was relatively new consumer technology, you were expected to know coding (html, CSS, JavaScript, MySQL etc.), be a server administrator, be a website designer (both creative and technical), SEO specialist (although this came a bit later), and let’s not forget security & maintenance administrator. I am sure there was more along the way. My Point: We are better served when domain experts in the various fields have a better understanding of AI’s capabilities, potential and limitations, then they can hire (or contract) the various experts to fulfill their vision. We are still in the development of AI tools (or platforms ) that will be used for those projects. Growth of the digital marketing space did not even exist, yet some technical junkie was responsible for it In the late 90’s -early 2000’s! I do believe growth (in general) for companies will not come from mere efficiency gains but rather entirely new disruptive business models or even new AI markets that are yet to be built. (Yes , I have an idea for an AI information market). Great article, it certainly got me thinking!
I've seen this so many times, companies slap "growth" on a role when they really need demand gen, RevOps or even a full marketing team. No surprise that so many growth hires feel lost when the expectations are all over the place.
Great breakdown, Elena! More companies need to rethink how they structure these roles.
So funny that you pulled Tofu's JD and even funnier that you are spot on that we are hiring a demand gen person! We originally had the role as demand gen but that title is almost always at larger companies and we wanted to attract more scrappy startup folks so we changed it ;-) I personally think of "growth" roles as more PLG or B2C vs sales-led B2B but seems like a lot of startup people like it better than "demand gen"... not sure exactly why ¯\_(ツ)_/¯
A lot of overlap / grayscale between these titles and expected functions. A distinct line is needed between Growth Engineering and Product Design and Marketing.
I get the difference of Growth vs Marketing but I'm still confused about the 'Product Growth Manager' position... what differentiates it from a 'Core Product Manager'?
This article strikes me to the heart core. Every time I see growth needs to develop creative content strategy I think 'maybe I'm doing it wrong?'
And the weirdest comment I heard on the interview was "We hope you won't conduct any experiments, it's not some institute here you know"
Thank you so much!
WHUT!? Hahaha. Its a crazy world out there
Life-changing investment tips, woah😄
😂 So this is akin to what was a “Webmaster” in the 1990’s. This role was a jack-of-all…but really they wanted a master-of-all. Since the internet was relatively new consumer technology, you were expected to know coding (html, CSS, JavaScript, MySQL etc.), be a server administrator, be a website designer (both creative and technical), SEO specialist (although this came a bit later), and let’s not forget security & maintenance administrator. I am sure there was more along the way. My Point: We are better served when domain experts in the various fields have a better understanding of AI’s capabilities, potential and limitations, then they can hire (or contract) the various experts to fulfill their vision. We are still in the development of AI tools (or platforms ) that will be used for those projects. Growth of the digital marketing space did not even exist, yet some technical junkie was responsible for it In the late 90’s -early 2000’s! I do believe growth (in general) for companies will not come from mere efficiency gains but rather entirely new disruptive business models or even new AI markets that are yet to be built. (Yes , I have an idea for an AI information market). Great article, it certainly got me thinking!
Interesting take! Thank you for sharing. I shall call myself webmaster 2.0
😂
I've seen this so many times, companies slap "growth" on a role when they really need demand gen, RevOps or even a full marketing team. No surprise that so many growth hires feel lost when the expectations are all over the place.
Great breakdown, Elena! More companies need to rethink how they structure these roles.
So funny that you pulled Tofu's JD and even funnier that you are spot on that we are hiring a demand gen person! We originally had the role as demand gen but that title is almost always at larger companies and we wanted to attract more scrappy startup folks so we changed it ;-) I personally think of "growth" roles as more PLG or B2C vs sales-led B2B but seems like a lot of startup people like it better than "demand gen"... not sure exactly why ¯\_(ツ)_/¯
A lot of overlap / grayscale between these titles and expected functions. A distinct line is needed between Growth Engineering and Product Design and Marketing.
I came across this one today and I think it deserves a roast 😅 https://jobs.ashbyhq.com/Anima/f782d0b8-e944-425d-a9c7-3cbb48fb5492
How is ‘automating internal processes’ a growth role? I’m confused
you and me both
I get the difference of Growth vs Marketing but I'm still confused about the 'Product Growth Manager' position... what differentiates it from a 'Core Product Manager'?
Would love to hear your thoughts also on Growth Engineering if possible 🙏 Mostly PM / Marketing / Data related roles was covered here