No surprise,at HomeHak we learned that great user experience costs money. However, for a while we set the bar too low - we thought it was good enough when the customer achieved their goal, got their job done. That's not high enough. It has to be so good that they will rave about it, organically spread the word, send us video testimonials, etc. At that point the great UX drives growth and returns that exceed the cost. It accelerates the flywheel. It's not one or the other, one drives the other.
Love this! "Am I proud of the experience we’ve created?" is an intuitive yet effective way to catch oneself
No surprise,at HomeHak we learned that great user experience costs money. However, for a while we set the bar too low - we thought it was good enough when the customer achieved their goal, got their job done. That's not high enough. It has to be so good that they will rave about it, organically spread the word, send us video testimonials, etc. At that point the great UX drives growth and returns that exceed the cost. It accelerates the flywheel. It's not one or the other, one drives the other.
Thank you for writing this.
Dear Elena,
Hi, I was going to translate and publish the translation of your article about “company blogs” (you allow me), but I see there is a paywall.
May I have access to the article?
Thanks in advance,
Salvador