I bet you are doing product activation all wrong.

90% of the monetization and retention issues stem from incorrect activation.

This is the last part of a mini-series I’ve done with the team at June:

• Part 1 reviewed the difference between product analytics in B2C and B2B

• Part 2 explored precisely how expansion happens in B2B

But for this final part, we need to talk about the foundational piece that makes B2B growth possible: activation.

Specifically: What activation IS and what it …