Great article Elena! I’ve recently wrote about the “Uselessness of the incredibly useful GTM Data”, and I think your concept of offense versus defense compounded with most companies not knowing how to leverage their data to drive sustainable growth, highlights a big opportunity area.
Love this Elena! You are spot on. As an analytics engineer, I'm always emphasizing the importance of foundational work. You can't make progress in the right direction if you aren't going back to the basics.
Your breakdown of offensive versus defensive data analysis offers a clear framework for approaching data strategies. Balancing both aspects is indeed vital for sustainable growth. Appreciate your expertise on this topic.
That's some serious offensive writing 👏
Great concept! Much better than proactive vs reactive
Offensive analytis really is the way to go! ✍️
Great article Elena! I’ve recently wrote about the “Uselessness of the incredibly useful GTM Data”, and I think your concept of offense versus defense compounded with most companies not knowing how to leverage their data to drive sustainable growth, highlights a big opportunity area.
Love this Elena! You are spot on. As an analytics engineer, I'm always emphasizing the importance of foundational work. You can't make progress in the right direction if you aren't going back to the basics.
Your breakdown of offensive versus defensive data analysis offers a clear framework for approaching data strategies. Balancing both aspects is indeed vital for sustainable growth. Appreciate your expertise on this topic.