Product-led growth is many things. But here is what it's NOT.
Seven misconceptions about PLG.
Product-led growth (PLG) is many things, but here are SEVEN things it is not:
Not a substitute for Sales-led growth (SLG)
Not a cheap way to generate a pipeline
Not a fast way to make revenue
Not a viable growth motion for every business
Not powerful without marketing and sales
Not a growth motion without connection to monetization
Not successful without Prod…
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