It’s so easy to get caught up in these surface-level changes when the real game-changer is understanding the user's journey end-to-end. We often mistake activity for progress, but without clear insights, it's just noise.
Got a good chuckle out of these. The mistake most growing companies make is to think about optimizations and conversions. Seductive because they’re “inexpensive”. They need to focus of filling the top of the funnel. Get famous in the segment you want to serve. That’ll solve most of your growth issues.
The one about templates is too good! One of the companies I advise at has a lot of templates. I use them as a customer and struggled a lot since I had to reverse-engineer. In fact, they offer a white-glove concierge to help activate which is pretty heavily used. For example, I'd pay SurveyMoney an extra $200 to help set up the survey for me. So, the solution to difficult onboarding is, extra cash to onboard for you. Not sure how I feel about that!
Anyway, in my onboarding month, I recommended "Lego sets" https://tinyurl.com/2ycoz3y9 instead of full blown out templates. The reusable / saved components piece is pretty clever — thanks for the idea! Sharing with the team rn.
Have had my heart broken on homepage redesigns far too often :)
#1 is so true. I see so many CEOs who are obsessed with updating/redesigning/restructuring their website, as if millions of people randomly stumble upon the website every single day. It's such a huge mistake.
My friend pointed out that it's a common move by new HoM or Marketing directors to make website redesign their first big project even though it usually ends up a waste of time!
I had first hand experience with #5. We implemented social login and we saw a bump on our signups but our downstream conversions dropped because people who had no real intent were registering on our application.
I think people normally get stucked in these steps such they don't really know what's happening with their costumer journery. In these cases they should step back, take a breath and start back from looking at the costumers interviewing them in onder to understand what went good and what could be improved.
It’s so easy to get caught up in these surface-level changes when the real game-changer is understanding the user's journey end-to-end. We often mistake activity for progress, but without clear insights, it's just noise.
great post!
Got a good chuckle out of these. The mistake most growing companies make is to think about optimizations and conversions. Seductive because they’re “inexpensive”. They need to focus of filling the top of the funnel. Get famous in the segment you want to serve. That’ll solve most of your growth issues.
The one about templates is too good! One of the companies I advise at has a lot of templates. I use them as a customer and struggled a lot since I had to reverse-engineer. In fact, they offer a white-glove concierge to help activate which is pretty heavily used. For example, I'd pay SurveyMoney an extra $200 to help set up the survey for me. So, the solution to difficult onboarding is, extra cash to onboard for you. Not sure how I feel about that!
Anyway, in my onboarding month, I recommended "Lego sets" https://tinyurl.com/2ycoz3y9 instead of full blown out templates. The reusable / saved components piece is pretty clever — thanks for the idea! Sharing with the team rn.
Have had my heart broken on homepage redesigns far too often :)
#1 is so true. I see so many CEOs who are obsessed with updating/redesigning/restructuring their website, as if millions of people randomly stumble upon the website every single day. It's such a huge mistake.
My friend pointed out that it's a common move by new HoM or Marketing directors to make website redesign their first big project even though it usually ends up a waste of time!
ahhh the first meme, i laughed so hard hahahaha amazing post elena
I had first hand experience with #5. We implemented social login and we saw a bump on our signups but our downstream conversions dropped because people who had no real intent were registering on our application.
I think people normally get stucked in these steps such they don't really know what's happening with their costumer journery. In these cases they should step back, take a breath and start back from looking at the costumers interviewing them in onder to understand what went good and what could be improved.
The homepage redesign is so accurate and common!
I did the 'button colour' A/B/n test before. It's so fun. Utterly useless, but so much fun.
I absolutely love this post.
#6 !