It’s all about trials
From reverse trials to paid pilot trials, benefits and drawbacks of each configuration.
Most people think of trials as an ‘opt-in 7-day full product trial’. And although that is the most popular trial configuration, it leaves a lot on the table.
Trials allow potential customers to use a paid product before purchasing it. Trials could be an effective way to showcase the product’s value and help increase the pricing power of the product. Th…
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