Elena's Growth Scoop

Elena’s Growth Scoop

What on earth is going on with AI pricing and packaging?

AI companies have a pricing problem. And I work in AI…

Elena Verna's avatar
Elena Verna
Oct 16, 2026
∙ Paid

I recently went down a rabbit hole looking at AI pricing pages, trying to answer what I thought was a pretty basic question: If I pay $20 a month for an AI product, what exactly am I getting? How much can I use it? And how do I know if I need the $20 plan, the $100 plan, or the “contact sales and surrender your firstborn” plan?

I’ve spent an embarrassing amount of my career obsessing over pricing and packaging and most importantly I work for an AI company, so I assumed I could figure this out. Turns out, I have vastly overestimated my qualifications.

Some companies promise 5x more usage without explaining 5x of WHAT. Others give you hundreds of millions of tokens, which sounds generous until you realize you have no idea what a token buys you. Some have decided that having a pricing page is optional.

Just imagine interviewing someone who tells you they’ll cost 500 million tokens a week, or that for twice the salary they’ll do “5x more work,” without telling you how much work they do today…

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