What The Freemium!?

A guide to making your product... FREE!

Freemium gets a lot of hate. I hear these complaints all the time:

• “The free tier devalues the product”

• “Free users are ‘junk’ users and ruin the pipeline”

• “If customers can’t be directly monetized, they’re not valuable to the business”

A lot of these comments miss the point. But before we get there, let’s be clear about what freemium is—and what it isn’t. 

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