Hello Elena, great post as always! I found it very useful as we recently launched an A/B test on our pricing page.
We have 7 plans (I know) on our pricing page so I wanted to test a version where we put the "Enterprise" plan below the main plans table to reduce cognitive load, like you emphasized in the post. This way we had 6 plans in the summary table instead of 7.
However, it seems like this new version is performing worse (regarding "click on signups", not including the enterprise plan CTA which is "contact us"). Any ideas why this change, which seemed like a guaranteed win, might had a negative impact?
I know it's hard to make conclusions without knowing all details but I wanted to check just in case you might have some ideas off the top of your head. Thank you for any help!
Great summary! Q for products that don’t have Self serve check out how do you propose a CTA ? Should it just be an evergreen contact us or a more specific talk to a pricing expert…? Also what do y think about FAQs below options? Scroll down obviously but should that be left for a conversation? Too much? Thanks!
Great post Elena! Thank you very much for your insights.
Are you suggesting that the benchmark from 14-day trial to paid is 10-15%? Meaning, those who sign-up for a 14-day trial should convert 10-15% of the time to paid?
Conversion benchmarks are usually measured on a longer time frame - say 6 months or even a year, because different products create different levels of urgency to upgrade.
Elena has the best memes in the industry 😂 btw, great content as always!
I loved the break down! Also Salesforce image hurt my eyes, especially reading it in bed lol
Great writing Elena. Exactly at this moment we are working on releasing pricing for Automatio AI.
Dope
Elena, this is a great article with great precise information.
Hello Elena, great post as always! I found it very useful as we recently launched an A/B test on our pricing page.
We have 7 plans (I know) on our pricing page so I wanted to test a version where we put the "Enterprise" plan below the main plans table to reduce cognitive load, like you emphasized in the post. This way we had 6 plans in the summary table instead of 7.
However, it seems like this new version is performing worse (regarding "click on signups", not including the enterprise plan CTA which is "contact us"). Any ideas why this change, which seemed like a guaranteed win, might had a negative impact?
I know it's hard to make conclusions without knowing all details but I wanted to check just in case you might have some ideas off the top of your head. Thank you for any help!
Great summary! Q for products that don’t have Self serve check out how do you propose a CTA ? Should it just be an evergreen contact us or a more specific talk to a pricing expert…? Also what do y think about FAQs below options? Scroll down obviously but should that be left for a conversation? Too much? Thanks!
Great post Elena! Thank you very much for your insights.
Are you suggesting that the benchmark from 14-day trial to paid is 10-15%? Meaning, those who sign-up for a 14-day trial should convert 10-15% of the time to paid?
Conversion benchmarks are usually measured on a longer time frame - say 6 months or even a year, because different products create different levels of urgency to upgrade.