Hi 👋

My name is Elena Verna. I’m a growth and B2B SaaS growth operator with over 15 years of experience in scaling companies through product-led strategies. I’ve held leadership roles at companies like Miro, SurveyMonkey, Amplitude, and Dropbox, across product-led growth, marketing, and analytics roles. I’ve also advised dozens of companies like Superhuman, Sanity, Veed, and MongoDB. I’m an avid learner and Reforge lover (and course creator).

In this blog, I write about:

  1. Work stuff: How to create predictable, sustainable, and competitively defensible growth systems for B2B. Examples:

    1. B2B Product-Led Sales Guide

    2. To PLG or Not PLG

    3. My Favorite Meeting: Weekly Metrics Review

  2. Career stuff: About leadership, solopreneurship, advising, and interim roles. Examples:

    1. Why I Quit Full-Time Roles

    2. You Don’t Have To Be a Manager

    3. Do You Have Career Blues?

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People

Always be learning. Currently doing growth at dropbox. Previously surveymonkey, miro, amplitude, netlify. Advised mongodb, clockwise, sanity.io, krisp, and many more.
I read a lot and share the best insights I find. I write about storytelling, prioritization, and good questions. Work: Marketing at ClickUp ⬆️ Passion project: Editing newsletters ✍️