Hi 👋
My name is Elena Verna. I’m a growth and B2B SaaS growth operator with over 15 years of experience in scaling companies through product-led strategies. I’ve held leadership roles at companies like Miro, SurveyMonkey, Amplitude, and Dropbox, across product-led growth, marketing, and analytics roles. I’ve also advised dozens of companies like Superhuman, Sanity, Veed, and MongoDB. I’m an avid learner and Reforge lover (and course creator).
In this blog, I write about:
Work stuff: How to create predictable, sustainable, and competitively defensible growth systems for B2B. Examples:
Career stuff: About leadership, solopreneurship, advising, and interim roles. Examples:
If you like what you see, please consider upgrading to a paid subscription. For just $9/month or $99/year, you'll gain access to all archived content (older than 2 weeks) and continue receiving amazing content delivered weekly to your inbox!
✍️ Posting schedule
My free and paid subscribers receive a new post via email every Thursday or Friday. Please mark my first email to your safe sender list to ensure that the newsletters do not get filtered into spam or junk folders.
PTO: Each year, I take 4 weeks off from writing. The time off is important in helping me recharge and write better stuff for the rest of the year 🚀.
💸 Expensing paid subscription
Many readers expense the subscription out of their learning and development budget. Here’s an email you can send your manager. Group discount options can be found here.
😭 Refunds & Cancellations
You can unsubscribe or cancel your paid subscription online anytime. For refund request, please see Substack’s refund policy.
🙈 Privacy
I value your privacy. Your personal information, including your email address, will only be used for the purpose of delivering the newsletter.
🏦 Sponsorship inquiries
If you are interested in sponsoring my newsletter, the sponsorship cost per issue is $5K (you get a promo slot on the top of the newsletter + LinkedIn mention to my 120K followers). I have 50K+ newsletter subscribers across Product, Marketing, and Analytics departments, with a 42% open rate. Please submit your inquiry here or contact Jonathan Yagel - jwby@jwby.co.
