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Growth Stuff

Hey, Growth teams: Here's how to make friends with your designers.
Your company isn't the only place that the Growth<>Design relationship is strained.
 • 
Elena Verna
2
A Deadly Gravitational Pull in PLG B2B: Individual-Centric Experiences
The result is inevitable stalled growth...
 • 
Elena Verna
1
My 9 Favorite Growth Frameworks
They're all game-changers.
 • 
Elena Verna
7
Growth Teams should stay in a Founder Mode.
Okay okay, I know there was a ton of controversy about 'Founder Mode'… but hear me out.
 • 
Elena Verna
 and 
Yue Zhao
2
The DNA of a Great Pricing Page
The pricing page may be the most important page on your site.
 • 
Elena Verna
9
How to get started with User-Generated Content
It doesn't have to be an overwhelming project...
 • 
Elena Verna
2
The Future of SEO is User-Generated Content
And you need to get started.. NOW.
 • 
Elena Verna
6
Should your new feature be free or paid?
A decision tree to the rescue!
 • 
Elena Verna
4
Six Popular Growth Tactics … That Don’t Actually Work
“Get growth quick” works about as well as “Get rich quick”
 • 
Elena Verna
13
Growth Product Org Charts: From the First Growth Squad to a Scaled Team
With org charts based on teams I've managed.
 • 
Elena Verna
6
Growth teams must learn to play well with other teams... or else.
The story of how I learned this lesson—the hard way.
 • 
Elena Verna
5
Elena’s 2024 B2B Product-Led Sales Guide
Everything you need to know about the new(ish) way to sell.
 • 
Elena Verna
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