Archive - Elena's Growth Scoop

So you want to price your AI features…

The zero marginal cost era of software is over - let's review the best strategies to price your AI functionality.

13 hrs ago •

You should probably form a monetization council.

AI will blow up traditional monetization models. Are you ready to evolve yours?

Apr 17 •

The future of full-time employment is changing.

And you should start investing in your own career optionality.

Apr 10 •

Offensive vs. defensive data analysis

“What broke?” shouldn’t be your only data question.

Apr 4 •

March 2025

Subscription churn metrics and benchmarks for operators.

Plus my 10 go-to churn reducing tactics.

Mar 28 •

Growth at what cost? Balancing user experience and revenue

(Without losing your soul)

Mar 21 •

Five PLG tactics every sales-led company should do

The smartest sales-led companies are borrowing PLG tactics to make their sales motion faster, smoother, higher-converting, and more scalable.

Mar 17 •

Good and bad growth job descriptions

Red flags to watch out for and how to write a good growth JD. All with real-life examples.

Mar 13 •

Company blogs are no longer worth the investment

Would you believe me if I told you that this newsletter gets more monthly views than the Salesforce blog?

Mar 6 •

February 2025

AI is killing some companies, yet others are thriving - let's look at the data

Traffic trends from WebMD, Quora, Stack Overflow, Chegg, G2, CNET, Reddit, Wikipedia, and Substack!

Feb 28 •

Examples of proven sales plays to create a sales pipeline on top of self-serve usage

This post covers real-life sales playbooks from Miro, Unity, and Clay, the data you’ll need, benchmarks, and personalization examples. Test these ASAP!

Feb 26 •

and

Growers by Jesus Requena

How to build brand awareness through product impressions, not marketing

Spend that brand marketing budget on your product instead

Feb 21 •

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